Fresh and Safe Agro Ltd. (FASAL)


Conscious citizen and the government both are equally anxious as there is an inadequacy of pesticide free fruits & vegetables which are safe for human health. FASAL (Fresh and Safe Agro Ltd.) is a safe fruits & vegetables production and marketing company for home and abroad.

FASAL is dedicated in providing customers with safe and healthy agricultural food in top quality and competitive price with great and efficient retail services. The well-chosen local fruits and vegetable is going to win a massive markets and a lot of health conscious consumers. Fresh and Safe Agro Ltd. (FASAL) is one of the largest initiatives to produce fruits and vegetables in Bangladesh while targeting to become a world-famous fruits and vegetables company.

FASAL is offering fresh fruits & vegetables that are produced by trained farmers at own farms and by our network of contract growers. Handpicked fruits & vegetables are washed using safe water to eliminate soil and dirt, sorted to make it free from rotten and decayed ends, graded to different sizes, shapes, weights, processed and packed at our pack house with environment friendly packing materials to keep them fresh and safe.

FASAL fruits & vegetables are grown under safe conditions following global standards like Integrated Pest Management (IPM) and Good Agricultural Practices (GAP). We have started to work as a bridge so that the consumers may get fresh and safe fruits & vegetables directly and to ensure that farmers should get fair price of their produces.

Our vision and mission

Our consumers want buying to be a safe and secured produces for health. They place a high priority on value for money, they care about food safety and responsibly produced food, and they also want convenience, service, a relevant selection and guidance so that they can feel good and safe about the choices they make.

Our mission is to customers can choose the best – for themselves and the people they care about. We do this through our strong quality control and by putting the customer at the heart of every decision. We strive to stand out from the competition by providing the best products in a relevant range, the best quality, the best prices, and the best choices for a safe and healthy lifestyle – all in the simplest way possible.

We Work for Our sales and quality control staff are onsite to ensure the quality of all the products we load. This guarantees that the daily carrying is handled promptly and correctly, which maximizes shelf life and customer profitability. We use freezer van to carry our produces to retailer so that our consumers can get best of their everyday vegetable. We fixed our produced vegetable life cycle is max 1.5 days. We take back all of our vegetables after this time period. You’ll appreciate the way the entire team is dedicated to your success with FASAL products. Our carefully cultivated relationships with growers, customers and everyone in between are our most valuable asset.

Safety First

Food safety is vital to everyone associated with Fresh and Safe Agro Ltd. (FASAL), from growers to the ultimate consumer. All of our growers are involved in our regular training and auditing system, using IPM and GAP standards. These training and audits ensure that all our products, no matter their origin, meet or exceed the required safety regulations.

Location :

Our head office is located in the prominent place of Dhaka city. Address: 13B/7B,Block-B, Babor Road, Mohammadpur, Dhaka-1207. Our production field is very near to Dhaka city like Binadangi,Shahrail,Joymontop etc under Singair upazilla of Manikgonj District. Our pack houses and warehouse are located adjunct to the field and each space more than 1,500 sq. ft. Its location, close to one of our key points of entry, helps ensure efficient processing and rapid distribution to our retailer. Our new packing facility in our country enables us to be in control of the quality of our produces. In addition to quality, we can ensure that food safety measures are followed consistently.

Our Farmers

We are working more than 700 trained farmers with 200 acres land. We provide training regularly based on safe and eco friendly cultivation. We share the modern farming knowledge with them. We aware them about the bad effect of use pesticide. And teach them how to use alternative way to make safe their crops. Our target is organizing knowledgebase agricultural farmer society so that they can survive in modern agricultural market at home abroad.

Our Cultivation

We maintain every step to make our produces safe. It’s not easy to do. From the formation our company we are working to develop our land. When we select a land our first we test the soil with modern equipment. Then we decide which crop should cultivate in this land. We documented all the step of cultivation of each field. Our staffs always take care of every individual land and farmers. so that we can best from them. We are accountable to our consumers.


Chairman : Md. ALi Hossen
Managing Directo : Md. Shamsul Islam Khan
Director : S. M. Shamsul Huda
Genaral Manager : Mamun Hossain


Our standards

What is IPM ?
Integrated Pest Management (IPM) is an effective and environmentally sensitive approach to pest management that relies on a combination of common-sense practices. IPM programs use current, comprehensive information on the life cycles of pests and their interaction with the environment. This information, in combination with available pest control methods, is used to manage pest damage by the most economical means, and with the least possible hazard to people, property, and the environment.

The IPM approach can be applied to both agricultural and non-agricultural settings, such as the home, garden, and workplace. IPM takes advantage of all appropriate pest management options including, but not limited to, the judicious use of pesticides. In contrast, organic food production applies many of the same concepts as IPM but limits the use of pesticides to those that are produced from natural sources, as opposed to synthetic chemicals.

How do IPM programs work ?
IPM is not a single pest control method but, rather, a series of pest management evaluations, decisions and controls. In practicing IPM, growers who are aware of the potential for pest infestation follow a four-tiered approach. The four steps include:

Set Action Thresholds
Before taking any pest control action, IPM first sets an action threshold, a point at which pest populations or environmental conditions indicate that pest control action must be taken. Sighting a single pest does not always mean control is needed. The level at which pests will either become an economic threat is critical to guide future pest control decisions.

Monitor and Identify Pests
Not all insects, weeds, and other living organisms require control. Many organisms are innocuous, and some are even beneficial. IPM programs work to monitor for pests and identify them accurately, so that appropriate control decisions can be made in conjunction with action thresholds. This monitoring and identification removes the possibility that pesticides will be used when they are not really needed or that the wrong kind of pesticide will be used.

As a first line of pest control, IPM programs work to manage the crop, lawn, or indoor space to prevent pests from becoming a threat. In an agricultural crop, this may mean using cultural methods, such as rotating between different crops, selecting pest-resistant varieties, and planting pest-free rootstock. These control methods can be very effective and cost-efficient and present little to no risk to people or the environment.

Once monitoring, identification, and action thresholds indicate that pest control is required, and preventive methods are no longer effective or available, IPM programs then evaluate the proper control method both for effectiveness and risk. Effective, less risky pest controls are chosen first, including highly targeted chemicals, such as pheromones to disrupt pest mating, or mechanical control, such as trapping or weeding. If further monitoring, identifications and action thresholds indicate that less risky controls are not working, then additional pest control methods would be employed, such as targeted spraying of pesticides. Broadcast spraying of non-specific pesticides is a last resort.


Good Agricultural Practices are a collection of principles to apply for on-farm production and post-production processes, resulting in safe and healthy food and non-food agricultural products, while taking into account economical, social and environmental sustainability.

GAPs may be applied to a wide range of farming systems and at different scales. They are applied through sustainable agricultural methods, such as integrated pest management, integrated fertilizer management and conservation agriculture. They rely on four principles:

  • Economically and efficiently produce sufficient (food security), safe (food safety) and nutritious food (food quality) [1];
  • Sustain and enhance natural resources;
  • Maintain viable farming enterprises and contribute to sustainable livelihoods;
  • Meet cultural and social demands of society.

The concept of GAPs has changed in recent years because of a rapidly changing agriculture, globalization of world trade, food crisis (mad cow disease), nitrate pollution of water, appearance of pesticide resistance, soil erosion…

GAPs applications are being developed by governments, NGOs and private sector to meet farmers and transformers needs and specific requirements. However, many think these applications are only rarely made in a holistic or coordinated way.

They provide the opportunity to assess and decide on which farming practices to follow at each step in the production process. For each agricultural production system, they aim at allowing a comprehensive management strategy, providing for the capability for tactical adjustments in response to changes. The implementation of such a management strategy requires knowing, understanding, planning, measuring, monitoring, and record-keeping at each step of the production process. Adoption of GAPs may result in higher production, transformation and marketing costs, hence finally higher costs for the consumer. To minimize production costs and maintain the quality of agro-food, ACIAR offers a series of advisable online publications to benefit farmers [2]

GAPs require maintaining a common database on integrated production techniques for each of the major agro-ecological area (see eco-region), thus to collect, analyze and disseminate information of good practices in relevant geographical contexts.

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